This July is "National Lost Pet Prevention Month." Established by PetHub in 2014, the annual event is designed to give pet parents focused, in-depth resources, tools and strategies for preventing a lost pet, as well as advice for getting them home quickly if they go AWOL (absent without a leash).
According to the National Council of Pet Population Study & Policy and the National Humane Society, a family pet is lost every two seconds in North America. The organizations also report that more than 10 million pets are lost each year and one out of three pets will be lost during its lifetime. However, only one in 10 pets is found. Such daunting statistics spurred PetHub to create National Lost Pet Prevention Month in order to start a national conversation and educational campaign to increase awareness of the lost, stolen and/or missing pet epidemic.
"We were very pleased with the level of social media engagement this event originally generated in 2014," said PetHub CEO Tom Arnold. "Every year, we aim to take the conversation deeper, so more lives can be saved. Designating July as National Lost Pet Prevention Month underscores PetHub's dedication to our mission: getting lost pets home as quickly as possible.""Pets are outside more and travel plans are in full swing, so the potential for pets to go missing spikes in July and August," added Clemens. "We want to raise awareness of this issue in a way that benefits and educates pet parents, while making it easy to spread the word to friends and family."MOST IMPORTANTLY: Does your pet have a microchip? If not, please schedule an appointment so that we can make sure that your pet can be identified if lost & then found.